Introduction: Buyers Move Fast in 2026
SaaS buyers see hundreds of deals. Red flags trigger instant rejection.
Top SaaS Deal Killers
- Unverified revenue
- High churn with no explanation
- Founder handling all support
- No onboarding flow
- Custom clients dominating revenue
- Single traffic source
- Legal or IP uncertainty
- Messy analytics
- No growth plan
- Defensive or vague answers
How to Fix Red Flags
Most issues are fixable before listing:
- Document workflows
- Automate billing and onboarding
- Clean analytics access
- Be transparent
Conclusion
Buyers aren’t looking for perfect SaaS—they’re looking for predictable ones.
Eliminate red flags, and your SaaS becomes irresistible.
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