Where to Sell Your SaaS or Website Without a Broker in 2026

Introduction: Skipping the Broker

Not every SaaS or website sale needs a broker. In 2026, more founders are choosing private exits to avoid hefty fees and maintain control over negotiations.

Private sales can be faster, cheaper, and more flexible—if done correctly.

Why Founders Avoid Brokers

• 10–15% success fees
• Long listing timelines
• Limited control over buyer selection
• Rigid deal structures

For lean SaaS founders, keeping that extra six figures matters.

Best Places to Find Private Buyers

Founder Communities

Indie Hacker forums, private Slack groups, and Discord servers are full of qualified buyers.

Twitter / X

Many SaaS acquisitions start with a simple public post outlining revenue, niche, and reason for sale.

Email Lists & Newsletters

Your own audience may include future buyers who already understand the product.

Direct Outreach

Competitors and complementary businesses are often ideal acquirers.

What Buyers Expect in a Private Sale

• Clear revenue proof
• Transparent traffic and acquisition data
• Defined reason for selling
• Smooth transition plan

Professionalism matters even without a broker.

Protecting Yourself

Use NDAs

Always require NDAs before sharing sensitive data.

Escrow Is Mandatory

Never accept direct payments. Escrow.com protects both parties.

Written Agreements

Use an Asset Purchase Agreement (APA) even for smaller deals.

When Private Sales Make the Most Sense

• SaaS under $1M valuation
• Strong founder network
• Simple asset structure
• Low operational complexity

Conclusion

Selling your SaaS or website without a broker in 2026 is not only possible—it’s common.

If you prepare properly, vet buyers carefully, and use escrow and contracts, private sales can deliver faster exits and higher net proceeds.

The key is treating the process with the same seriousness as a brokered deal—just without the middleman.